the case study
Gini approached us to create a digital-first campaign that would introduce the marketplace in a way people could instantly relate to. Rather than explaining features, we focused on a simple human truth: everyone deserves to treat themselves once in a while. This insight became the foundation of "دلّل نفسك ويه جني" a campaign built around everyday moments of self-reward, using humor, relatable storytelling, and memorable copy to position Gini as the easiest way to indulge in what you love. The campaign generated over 4 million views across digital platforms, driving strong engagement and increasing awareness of Gini Marketplace. More importantly, it shifted the conversation from shopping as a transaction to shopping as a rewarding experience, giving the brand a more emotional and memorable place in people's minds.