the case study
PUBG MOBILE approached us to celebrate the launch of its Babylon-themed update in a way that went beyond announcing new in-game content. The opportunity was to reconnect Iraqi players with one of the world's oldest civilizations and position Babylon as more than a game environment; it became a source of national pride. We developed Into Babylon, a cinematic short film that blended real locations, cultural storytelling, and the game's immersive world. Instead of focusing on gameplay alone, the film highlighted the history, symbolism, and emotional connection Iraqis have with Babylon, creating a narrative where culture and gaming naturally came together. The film generated over 6 million views across digital platforms, sparking widespread conversation among PUBG players and Iraqi audiences alike. More than a launch film, it strengthened PUBG MOBILE's cultural relevance by turning a game update into a shared moment of identity and pride.
the work
