the case study
realme approached us to extend the excitement of its product launch beyond the physical venue and into the digital space. Instead of treating the livestream as event coverage, we reimagined it as a fully produced entertainment experience designed for online audiences. We developed the creative concept, fabricated the custom stage environment, and managed the complete live production. Every detail from the set design and camera language to audience interaction was crafted to keep viewers engaged and make the launch feel as immersive online as it was on-site. The livestream attracted more than 800,000 viewers, maintaining strong audience retention throughout the broadcast and significantly expanding the campaign's reach beyond the event venue. By transforming a product launch into a digital experience, realme connected with a much wider audience while creating a launch moment people actively chose to watch.