the case study
PUBG MOBILE challenged us to create one of Iraq's largest university esports activations.. an event that would go beyond competition and become a platform for the next generation of players. We developed the concept, creative identity, event experience, and on-ground execution for PUBG Campus Club, transforming a tournament into an immersive community event. From the visual identity and stage design to audience engagement and live entertainment, every touchpoint was created to celebrate gaming culture while encouraging participation, interaction, and unforgettable moments. The event welcomed more than 1,158 attendees, making it one of PUBG MOBILE's largest community activations in Iraq. More importantly, it strengthened the brand's relationship with university students, expanded its local esports ecosystem, and established Campus Club as a platform that players wanted to be part of, not just compete in.